Supercharged Referrals!
“Scott’s work cuts through to the nuclear essentials of easy-to-grasp, pragmatic, must-know applications of referral marketing for any organization seeking to explode their word of mouth business.”- Loren Ankarlo, CEO, The Ankarlo Group
“This is a brilliant book. For the first time, someone has quantified the awesome power of word of mouth (confirming my loose estimates), and laid out the main characteristics that a word-of-mouth message needs to have in order to reach runaway levels. It shows how to change your product and your message to something that people will want to talk about. This is priceless. At $1000 it would be a bargain!” - George Silverman, author, The Secrets of Word-of-Mouth Marketing
“When I met Scott Degraffenreid at IBI, a light came on in my head. What if everything he was saying was right? I took a chance and am glad that I did. When I implemented the NUDE model into my business, things turned around for me. When I asked for referrals I got them. My business grew, and in less than a year I went from Zero referrals to 100% referrals. Had I not met Scott, I'd still be doing it wrong. Now...that's not the case. If you're planning on doing business, you need this book like a new pair of shoes. It fits, it works, and it will take you places in business you never dreamed you could achieve.” - Michael Murdock, CEO, DocMurdock - murdock@docmurdock.com - www.docmurdock.com
“We have three times the clients now, thanks to Scott's business expertise!" - Greg, Entrepreneur
“Scott’s work cuts through to the nuclear essentials of easy-to-grasp, pragmatic, must-know applications of Referral Marketing for any organization seeking to explode their word-of-mouth business.” - Loren Ankarlo, CEO, The Ankarlo Group
"This is the most practical step-by-step application of word-of-mouth marketing that you will ever read." - BJ Dohrmann, author, President, CEO Space
Trust and Relationships
“What I’ve learned from Scott’s books and his training both in the referral marketing and acknowledgement programs, when applied, really work. I use them all the time with my own coaching clients. Thanks Scott!” Robert Cornish, MCC “The Winner’s Coach”
“15 minutes in your course saved my marriage!” - Tom S., VP of Operations, Phoenix AZ
“I didn’t just learn how to listen from your course – I learned how to teach others how to listen!” - Jeff from Denver
“I had always known how desperately my students wanted approval but the 5 languages of acknowledgment showed me how to provide it in a new way that really connected.” - Katrina from Houston
“My job was in danger because I couldn't work with my boss. 2 months after your Acknowledgment eCourse, I got a promotion!” - Mark Sherman, Manager
“What I’ve learned from Scott’s books and his training both in the referral marketing and acknowledgement programs, when applied, really work. I use them all the time with my own coaching clients. Thanks Scott!” Robert Cornish, MCC “The Winner’s Coach” - Founder CEO, Infinability, LLC
Understanding Millennials
“Millennials were so aggravating to me until your course showed me how to create winnable games for all of us!” - Cheri Knowles, VP Sales
"Scott's groundbreaking research on Millennials has so deeply touched our lives and work that I mention his name and refer others to his work several times a week." - Deloris Valdez Jarvis, Author - Speaker - CEO
Scott has the inside track on Millennials. Why? Because he spends countless hours listening to them, observing their behavior and being a catalyst for them to engage in their own “winnable game.” He understands who they are, what makes them tick . . . what lights them up and what turns them off. He is keenly aware of their brand of brilliance and gives all of us (adults) new eyes to see how to cultivate the best in them. Scott’s advocacy for Millennials in the workplace is a saving grace.
Scott is a valued advisor for our positive youth development program, Envision Your Future. His insights add credibility to our work and have helped us sculpt our curriculum to maximize their assets and build on their internal database. Kids are our most precious natural resource and Scott leads the way in respecting and appreciating who they are.
Dr. Patty O’Sullivan
www.envisionyourfuture.org
“I shared your Millennials presentation with my 2 ‘young adult’ children. It has helped us to bond in ways I would have never imagined. When I first saw you speak, I could not hold back the tears and knew then I needed to buy the DVDs just to share your views with them and let them know "I Get It Now". Your class has been "Priceless"!! You can quote me anytime on that. I am a better father because you chose to share your research with all of us.”
- Mark Lacasses
"I was ready to quit teaching until I took this course. Now, I love my Millennials!"
- Sherry, 5th Grade Teacher
“I hated the way my boss treated me at work, like I was retarded. Now I understand his perspective, it’s much easier to find solutions that work for both of us!” - Brittany, a college graduate



